Cannella Spirits - Our Story

 

Our story begins in a faraway place, a long, long time ago....... 

Our family always knew that "Cannella" meant cinnamon, and had Sicilian origins, but it wasn't until 2010 that we would come to understand our roots. On a visit to Catania, Sicily, my uncle and I sat down for a drink at the cozy bar at our hotel, and came across a simple, rustic bottle that would become the inspiration for our Cannella Cinnamon Cordial. We also came to learn that the surname "Cannella" originated as a trade name. To be a Cannella was to be a spice merchant.

We brought a few bottles of Rosolio di Cannella home with us, and it became an instant family tradition to bring it out after a nice meal and at gatherings, until (gasp!) we'd run out. And so we did what any good Italian family would do in such a situation. We set about learning how to make our own!

And now, several years and dozens of variations later.... after much testing and expert feedback, with the support of family, friends and the discerning feedback of many bartenders, bar managers and spirits aficionados across the country.... batch #1 of our namesake Cannella Cinnamon Cordial was produced in November 2014, and sold out almost immediately, creating the positive momentum we needed to expand. We have Cannella placed at many great bars and retail locations, and are expanding distribution around the US and around the world.

Many thanks to everyone who has been a part of this wonderful journey to date. We could not be here without you!

Salute!

Joe Cannella

*It's possible that "cannella" was used to describe the physical characteristics of people of the day. As in, perhaps tall, dark and thin. But if you know my family, you'll know this is a highly unlikely theory!